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Behind the Ice Bucket

The Story

As fun and exciting as this current craze of “Challenges” may be… I would ask why is it that most of us need an ad campaign to motivate to fight a horrible disease… or to simply help our fellow man?

For just about the last five (5) years, I have had the honor of helping a, previously, vital man who, in his prime, came down with ALS in 2003. While I was out delivering one day, a young woman stopped me to find out what I was doing.

“Delivering Organic fruits and veggies,” I replied.

She proceeded to tell me the story of a man that goes by Tempt One.

Tempt One was a very famous and renowned graffiti artist in Los Angeles who had been struck with this horrible disease. The woman told me of how many artists, techies and entrepreneurs were banding together in different ways to help this man and his family.

You see, Tempt is now completely unable to care for himself and requires round the clock attention at a local medical facility. His family is not wealthy and are doing their best to keep up with the bills and to keep Tempt as healthy as possible, as well as in good spirits.

This was a community effort that I could not refuse.

Within days, I was on the phone with his father and ever since then, November 2009, we, have been donating food to help Tempt as best as we can.



The following is the most recent letter that I sent his dad, along with the response I received:

On Tue, Aug 12, 2014 at 12:38 PM, <> wrote:
I hope that you and yours are doing well.


As you probably know there is a current drive called “Striking out ALS… Ice Bucket Challenge”.
I would like to mention Tony’s story and the eyewriter video… and maybe our relationship with you guys.

I wanted to run this by you first.

Do you (Tony) mind if I bring him up in our communications with our clients?

I know that I don’t have a lot of connections through the whole social media thing but with awareness may come some more interest, help or action.

This is completely up to you all. No pressure but I wanted to ask. Pass along my best.

Thanks always for the opportunity,

Ron’s reply:

Hey Rick,
I so apologize for my slowness in responding to your inquiry. I have had so many emails recently and have been so busy that I haven’t even had the chance to keep up with my emails and Ice Bucket Challenges :). My answer is yes…pleaase do so, if you wish. IN fact, we would be honored to be mentioned alongside of you and the Love Delivery operation.


Hope all is going well with the operation. Sounds like you have some new help in the office and that is always good. Best to you, Rick and many thanks for continuing to think of Tempt and our continued struggle against ALS!! Tony is in his 12th year now and that, in itself, is a blessing. I’m sure that his continued consumption of only organic veggies and fruits plays an important role in his survival along with the continued love of friends and supporters……especially you, Rick, and your Love Delivery Team.We send you many big hugs and wish you continued good health and harmony.




Ron Quan


BTW, I will be hosting my annual Tempt One Martial Art Championships this coming Sat., 10/25, at the East Los Angeles Community College, Men’s Gymnasium. It is basically a traditional karate/kung-fu kick-punch tournament and there will be approximately 400-competitors and spectators present. It is a fundraiser for ALS patients. If you have maybe 300 flyers I can pass out for you, I would be glad to do so If you’d rather take a pass, no worries.


The Bottom Line

The bottom line here, and the reason I share this, is not shameless self-promotion or to tell you how good I am… Just the opposite! It’s thanks to you and your business with LOVEDelivery that allows these things happen. It is thanks to your commitment to a better community, a better planet and a better lifestyle that has allowed me to make choices like helping this family. Many of you probably didn’t read as far as our Mission Statement so, please allow me to reprint it here. I wrote this when I started this company in 1999 and haven’t changed a word since. It applied then, it applies now!


TEMPT Virtual Graffiti (Photo: Fast Company)


TEMPT (Photo: Fast CoCreate)

using the Eyewriter

using the Eyewriter

LOVE Mission Statement

Our purpose is to provide a user- and earth-friendly service for discriminating people who have chosen to live a healthier, greener lifestyle. We will conduct our business with our sights toward a higher quality and standard of living for our community as a whole. We will promote sustainable agriculture and we will make your support and opinions part of that process. We will work to provide the best information and products available today. We will also work with the less fortunate, and those who are actually making a positive contribution to our community by donating 3% of our annual realized profits to local organizations that you will help us choose.

My Challenge

Here’s my challenge: I challenge each and every one of you who gets to read this letter to post all over your social media the following sentence:

I am grateful for the life I have and wish LOVE and beauty to all!

That’s all! No money, nothing. I just think that the more appreciative and the more grateful we are for the life we get to lead, the better the world we live in, overall, will be!

Keep up the great work, LOVEDelivery clients!

Read more about Tony:

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