About Rick Segal

IMG_3370Hi. My name is Rick or “r”. I LOVE that I work for LOVE. This is a job that allows me to sleep better than most other jobs I’ve ever had. By being involved in a healthy, community-friendly commercial venture, I feel like I am adding to the bottom line, not draining from it. I have had the opportunity to do many things and go many places in my life, and the life of a veggie-selling guy in Southern California is, I hate to admit, starting to feel like a very good one. I am far from a rich man (more often, I am still happy to pay my rent comfortably), but I have really started to like my life here in L.A. I live and work right near the beach and pier in Venice. I live a quiet life. I still operate out of my home. And thanks to the computer, I LOVE the fact that I can. This also allows me to compete on a cheaper basis (it always helps to keep down the bottom line). I do live on my veggies. I am a non-judgmental 90% vegetarian (I cheat with fish once in a while). Politically, I am slightly left (though not too far) of liberal. I believe in moving forward, never staying comfortably where I am. I believe that I am a man of integrity. I started this company with $2500 and a van back in 1999. Today, as I write this 14 years later, I’ve had write-ups in the L.A. Times, House and Garden, The Wall Street Journal and Brentwood Magazine. This is not to mention all of the web videos, web blogs, and any “earthy Crunchy” search engine worth its salt.

I’m a current member in great standing with the Better Business Bureau, with never once a question or problem. I still oversee most every box that is packed, and do my best to personally maintain the highest quality. I hope that tells you a little about me and the way I operate. This is a small, personal, one-to-one company. We will always make things right. This is my personal guarantee. I look at this company like a child and am proud when we succeed, and am sad when we don’t. You should be confident, if you choose to partake of my/our services, that I will always do my best, to do all that I can to keep this a good, healthy relationship. This is just that, a relationship. Let’s make it a good one. -r

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